| Drinkaware in favour of independent, credible information |
|
|
In response the recent alcohol-related campaign, Derek Lewis, Chairman of The Drinkaware Trust believes "independent, credible and understandable information is key.
“As Britain’s leading independent body, dedicated to providing the public with knowledge to help them make informed decisions about their drinking, we believe education has a critical role to play in changing the damaging aspects of our current drinking culture. Ultimately change depends on decisions by individuals who need independent, credible and understandable information. “This approach underpins the innovative point of sale campaign that we launched this week called “Know Your Drinks” which will initially be running in more than 12,000 retail outlets, providing very clear messages to consumers about what’s in their drinks and how to enjoy alcohol safely and sensibly. “Drinkaware’s programme in the coming months will include a further major public education campaign, the launch of a youth programme, a revamped website and an expanded grants programme which will encourage community groups to initiate local alcohol awareness schemes. “And, as always, we invite the public to visit drinkaware.co.uk to learn more about alcohol and take advantage of features like our drinks calculator which can help them monitor how much alcohol they are having.” ENDS For further information, please contact:
Adam Vincenzini |
He added; " the statement by the government highlights the effects that excessive consumption of alcohol can have both on the health of consumers and on the wider community.”
| < Prev | Next > |
|---|
