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bottles_2Drinkaware's Activities

Drinkaware's specific programme of activities is the responsibility of the newly constituted body of Trustees and will include:

  • educational and campaigning work to promote responsible drinking among the general public and targeted at particular groups;
  • project aid for local and national initiatives which accord with the purpose of Drinkaware; and
  • the commissioning of market research to assess the impact of our campaigns and grant schemes. Trustees will be able to appoint expert advisory committees to help ensure that Drinkaware's activities are of the highest quality, based on evidence from research or programmes we may commission.

Strategic Objectives 

Overall, the aim of our work is to:

1. Increase awareness of:

  • Why and how to drink safely and responsibly; and
  • The impact of alcohol misuse on society and on the health and well being of individuals, their families and communities.

2. Improve attitude towards:

  • Motivation and personal responsibility to drink safely and responsibly; and
  • The unacceptability of binge drinking and drink related disorder.

3. Effect positive changes in behaviour related to alcohol consumption.