The Drinkaware Trust is an independent UK-wide, public-facing body with the objective of positively changing public behaviour and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

In so doing, Drinkaware will:

• fulfil the educational, community and awareness campaigning function envisaged in the Alcohol Harm Reduction Strategy for a fund to tackle alcohol misuse and alcohol-related harms;
• be an expression of the partnership between government and industry as envisaged in 'Choosing Health' to develop public education campaigns;
• support the respective strategies and action plans of the Devolved Administrations (Wales, Scotland and Northern Ireland), and pay due regard to the balance of funding across the UK; and
• be run by and represent the perspective of a broad range of stakeholders.

Drinkaware's Scope

Drinkaware will: 

• contribute to the process of public policy development across the UK via provision of relevant evidence and insights from the outcomes and evaluations of its supported projects, but not otherwise have a policy function
• engage the support of drinks producers, retailers, Government and other stakeholders in the promotion of its campaigns.
• contribute to but not duplicate the education and prevention resources available in the UK to tackle alcohol-related harms.
• not duplicate the role of existing regulatory and self-regulatory bodies nor provide resources for treatment or law enforcement of alcohol-related matters.